“The men in those positions are often reliant on past experience and stereotypes - Oh, that didn’t work before so let’s not risk it again.” “Women-centered movies have been undervalued, in large part because studios have so few women in senior leadership roles,” said Ana-Christina Ramón, an author of studies about Hollywood hiring that are published annually by the University of California, Los Angeles. Gerwig and Margot Robbie, who played the title role, to contracts that did not include provisions for sequels. Gerwig so much money - about $145 million - to make such a pink movie. executives challenged the wisdom of giving Ms. Before “Barbie” was released, even some Warner Bros. An old movie industry maxim holds that women will go to a “guy” movie but not vice versa.īut studios have continued to be hesitant. “Barbie” once again disproved a stubborn Hollywood myth: that “girl” movies - films made by women, starring women and aimed at women - are limited in their appeal. 1 in the United States and Canada for the third weekend in a row, collecting $53 million, for a new domestic total of $459.4 million. Gerwig could not be reached, according to a spokeswoman. (“ Harry Potter and the Deathly Hallows: Part 2” was previously the fastest to $1 billion, at 19 days.) As of Sunday, “Barbie” had been playing in theaters for 17 days. No movie in the studio’s 100-year history has sold so many tickets so fast, said Jeff Goldstein, Warner’s president of domestic distribution. Gerwig from a script she wrote with her partner, Noah Baumbach, will finish the weekend with more than $1 billion in ticket sales at the global box office, according to Warner Bros. Make that 28 men and one woman: Greta Gerwig. In the history of Hollywood, very few people - 28 to be precise, all men - have had the sole directing credit on a billion-dollar movie.
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